Beauty Application

Alama Professional products are developed and tested by Professional Hair stylists, to grant the best results for the care and the beauty of hair. 100% made in Italy.

 
The modern concept of coloring for men and women who need fast solutions, effective immediately, non-binding and non-permanent. SOS COLOR & GO is the solution at your fingertips, easy and fast. To live every day life frenzy, with determination and personality, without sacrificing your impeccable appearance even for the most unexpected appointments!
 

B.barber is the new range of professional products to take care of your beard. Developped and invented by beard care specialists for your everyday use at home, these products contain natural ingredients and are dermatologically tested.

 

Product news

COLOR PROTECTING

COLOR PROTECTING

Maintenance for Colored Hair.

HYDRATING

HYDRATING

Dry and frizzy hair.

RESTRUCTURING

RESTRUCTURING

Damaged and treated hair.

B.BARBER

B.BARBER

NO-YELLOW

NO-YELLOW

White, grey or bleached hair

SMOOTHING

SMOOTHING

Straight hair